Superstar Prosenjit Chatterjee Graces 'Durga Puja Idol Making' Finale in Emami Healthy & Tasty Initiative

The spirit of Durga Puja, a festival of devotion, joy, and togetherness, took center stage as Emami Healthy & Tasty announced the "final phase of the idol-making" for their unique Maa Durga idol, carved from the brand’s core product: Fresh Chakki Atta.

Gracing the occasion and adding a touch of star power was Superstar and Brand Ambassador Prosenjit Chatterjee, who officially unveiled the culmination of the idol-making process. The initiative began on September 17, 2025, and featured popular actress Priyanka Sarkar participating in a symbolic gesture of renewal, signifying new beginnings and the blending of traditional festive values with modern sensibilities.

The Durga Puja idol, a truly unique creation, is sculpted from 100% pure wheat and traditionally stone-ground Emami Healthy & Tasty Fresh Chakki Atta. The brand emphasizes that the idol embodies the core values of purity, nutrition, and softness, symbolizing tradition, wholesomeness, and togetherness-values Emami Healthy & Tasty strives to deliver to consumers.

Mr. Vibhash Agarwal, Director, Emami Group, commented on the initiative, stating, "Durga Puja is a festival of devotion, joy, and togetherness. With the unique Atta Durga initiative, we wished to create a symbol that embodies nourishment, purity and tradition, the same values that Emami Healthy & Tasty Fresh Chakki Atta represents. This initiative has been widely appreciated and we are already having visitors coming over to have a look at the idol of Durga Maa."

About Emami Agrotech Ltd

Emami Agrotech Ltd, the edible oil and food-FMCG arm of the Emami Group, is a prominent player in the industry. The company recently entered India’s expansive branded staples market with the launch of Emami Healthy & Tasty Fresh Chakki Atta, Maida, and Suji. These products are made from the finest wheat grains and are traditionally stone-ground to retain their natural goodness, protein, vitamins, and minerals, ensuring superior nutrition, softness, and fluffy rotis.

The company manufactures well-known edible oil brands like Emami Healthy & Tasty, and Himani Best Choice. Emami Healthy & Tasty Cooking Oil is one of the fastest-growing edible oil brands in India and ranks as one of the most sought-after and trusted brands in the mid-premium category.

Additionally, the company has ventured into the spices category with the launch of "Mantra Masala," and the Soya Chunks category. Recently, Emami Agrotech announced a strategic move into India’s expansive branded staples market, reinforcing its commitment to high-quality food products. The company operates state-of-the-art manufacturing facilities across multiple states with a total manufacturing capacity of around 12,000 tonnes per day, adhering to national and international quality standards.