Sourav Ganguly becomes Annapurna Swadisht National Brand Ambassador: The New Era of Taste and Trust

Eastern Indian firm, Annapurna Swadisht limited, which has been recording a rapid growth in the FMCG industry has made a significant strategic announcement by uniting with the country by making cricketing icon Sourav Ganguly its National Brand Ambassador. This historic partnership, which will be launched with a bling press conference at The Park Hotel, Kolkata, will help establish a new era of the brand, with a modern touch of Indian flavor and the nationwide appeal of Dada.

It was the gathering of the media giants, major trade associates and the vibrant management team of the company which was beautifully emceed by the popular radio personality RJ Praveen. Anticipation filled the air and this spurred the beginning of a journey that will help make Annapurna a regionally dominating powerhouse to globally relied upon name in the long and the short of India.

A Joint Venture on Common values.

In his speech, Mr. Shreeram Bagla, the Director, Annapurna Swadisht Limited, described the immense coexistence between the icon and the brand. Mr. Bagla said that Sourav Ganguly is the person who embodies all that Annapurna is: a leader, a tough guy who has a strong inner bond with the people of India. He made a very interesting parallel between the career of Ganguly-a local hero in Bengal to an unchallenged national icon-and the success story of Annapurna herself, as a regional brand expanding to a national brand with whom people put their money.

Mr. Bagla highlighted that this relationship is not just a business deal. It is not just a partnership, it is a taste and fun fest, he said. We are excited to have our brand ambassador, the Dada brand to make our snacks more accessible to every home in India, so that they can enjoy the snacks that are both cheap and pleasurable to eat and proudly Indian. This was made explicit: this was a partnership of trust, quality, and indulging the Indian palate.

Enthusiasm of Ganguly towards the Homegrown Brand.

Sourav Ganguly, though, shared the same passion about the new position and the same theme of connection, though in terms of food. Ganguly said, "I always used to think that people and cultures come together through food. He complimented Annapurna on its premises: Annapurna has established a legacy around the quality and taste that all Indians can identify with. It makes me happy to be on this ride as the brand makes its next giant leap. His authentic promotion of the brand as a supplier of accessible quality appealed to the audience greatly and confirmed the company to the masses.

Highlights of the Event and Brand Exhibition.

The opening ceremony was very involving. One of the most interesting moments was a podcast-like conversation between RJ Praveen and Ganguly, which provided some candid information about the partnership and the principles they have in common. After a warm felicitation by the directors of the Annapurna, there comes the most memorable moment of the event. Ganguly came out behind the Annapurna experience counter and, to the chagrin of the guests and guests present at the time, started making some signature snacks with the various product range of the brand. The practical presentation emphasized the availability and adaptability of the products of Annapurna.

A Brand that is National Dominating.

The partnership comes when Annapurna Swadisht is at a massive crossroad. The firm has a wide and diversified portfolio with Western and Traditional Snacks, Instant Noodles, Potato Chips, Bakery, and Confectionery and has already established itself as a brand that is associated with trust in Eastern India.

The scale of operations of the brand is also remarkable: now it covers more than 1.5 lakh villages and towns with the help of a strong system of distributors (850+). It has an impressive growth rate of 54 percent a year and the financial numbers speak volumes, as the company registered a whopping ₹407 crore in revenues in FY25, which translates to a massive growth.

By having Sourav Ganguly provide his credibility and national identity, Annapurna Swadisht has an ideal opportunity to build on its strong base, Indian flavor, and dedication to price-effectiveness to cement itself as one of the powerhouses in the national FMCG industry. The era of the new taste and trust has just started.